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The nation is by now the entire world’s most well being-mindful, according to a 2017 BCG survey. This has designed huge expenditure possibilities for international traders inside the food stuff small business in China, specifically for those involved with natural and health meals items.
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Past July, Schultz gave clues on partnering with Chinese tech firms, “depending on the fact that The customer in China is nicely a lot more Superior as opposed to U.S. consumer with regard to becoming a digital native”, Schultz.
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China’s meals current market is worth trillions, but international brands wrestle to break in. What would make meals advertising and marketing in China so special—and so demanding?
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